Simple Marketing Solutions for Big Business Problems

1. START HERE ➔

Most of my client engagements begin with a detailed diagnostic. From there, we can explore deeper engagements if and when they make sense.

HOW IT WORKS
The Diagnostic process consists of five steps.

> STEP 1: Client completes intake form
> STEP 2: Intake form used to support performance assessment
> STEP 3: 10-category analysis executed
> STEP 4: Diagnostic report compiled
> STEP 5: Optional video call to review results

DETAILS
Diagnostic reports are typically ready within 10-15 business days. This is a zero-commitment service, so once we complete the Diagnostic, there is no obligation to continue with any other engagements.

MARKETING DIAGNOSTIC

This thorough, 10-category analysis of your current marketing impact includes a scorecard, a category-by-category review of what’s working, what’s coming up short, and specific ways to improve.

BEST FOR
Business leaders seeking objective insight into how their marketing is performing and where there are meaningful opportunities to improve.

STARTING AT $2,750

2. GUIDANCE & ADVICE ➔

Assuming the Diagnostic goes well, a natural next step is to tackle one or more of the opportunities or improvements identified.

CONSULTING
Consulting is typically project-based with a 3-6+ month duration. We will work together to determine the scope and align on desired outcomes. Integration with the internal team will vary depending on the project and scope.

ADVISING
Advising engagements are retainer-based and can be customized to find the ideal level of passive and proactive involvement in your day-to-day business operations.

CONSULTING / ADVISING

Convert your Diagnostic into a systematic implementation of quick wins, maximized opportunities, or a channel-based strategic deep dive.

BEST FOR
Business leaders and marketing teams focused on obtaining external expertise, guidance, and advice for one or more specific problems or challenges.

ENGAGEMENTS STARTING AT $5,000

3. LEADERSHIP & STRATEGY ➔

Broaden the scope of my involvement and provide flexibility to support any and all evolving business and marketing priorities.

HOW IT WORKS
As a fractional CMO, I will fully integrate with your existing marketing team, driving the strategy development and leading the team through the implementation and execution of the plan. Depending on your specific needs, this can also mean integration with your executive leadership, managing the budget, and team building/personnel management.

DETAILS
This engagement includes strategic development and analysis but does not include tactical execution of the strategy. Engagements are 3+ months to ensure enough time to allow for strategy, execution, results, and insights/analysis.

FRACTIONAL CMO

Maximize the value of your engagement with a fully integrated marketing leader at a fraction of the cost of a full-time executive.

BEST FOR
Business owners and teams lacking marketing-specific leadership and strategy, who value the cost savings provided by fractional support.

MONTHLY RETAINERS FROM $8,000

Coaching

Personalized support for the individual or team to identify and achieve specific performance and growth goals.

BEST FOR: Executives through junior employees looking for growth and accountability

ENGAGEMENT STYLE: Monthly calls, email support, and goal-setting

StratJams

Focused and intensive education-based workshops for teams aligned around a specific goal or outcome.

BEST FOR: Departments and teams seeking strategic alignment and prioritization

ENGAGEMENT STYLE: Half-day, full-day, and multiday; single-session or recurring

Agency Partnerships

For agencies who provide complimentary services and are looking to offer further depth and value to their clients.

BEST FOR: Agencies and professional services organizations with adjacent offerings

ENGAGEMENT STYLE: Ongoing referrals and partnership